 PhoneCoach
is a Company which markets and sells telephone training
systems. The management team came to Briton after seeing
an article on our expertise and experience in Complete
Product Build.
Many of the products in the range consist of a control
unit with a number of ancillary parts such as telephones
and tape recorders, packaged into a suitcase. The product
is used by trainers to carry out training in telephone
skills. This is a growing market now with the advent
of large call centres.
Briton successfully manufactured the products but, along with
PhoneCoach, identified some potentially serious future problems.
Firstly, there were signs that some of the components were becoming
obsolete and secondly, the product looked dated and was in need
of cosmetic re-design.
Tony Abri, Briton’s Commercial Director, approached
PhoneCoach with a proposal to engage in a development
program to design and launch a new product range.
PhoneCoach directors were impressed with the proactive
stance that Briton took. From those early meetings,
PhoneCoach proposed specifications for a completely
new range of telephone training products along similar
lines to the original but with many additional features.
These were all possible because of Briton’s ability
to design in microprocessor technology.
Briton designed the hardware, software, cosmetics, metalwork
and took the products through EMC compliance testing. Benefits
were incurred because of the implicit Design For Manufacture
attitude that Briton took.
Phonecoach subsequently launched their new range of
products and have since maintained their status as World
Leaders in the field of telephone training.
You can find PhoneCoach on the web at: http://www.phonecoach.com |
